Injury lawyers provide a valuable service to individuals who have suffered personal harm through no fault of their own, whether it be from a car accident, slip and fall, and everything in between. When someone has trouble defending themselves and their rights, a injury lawyer can step in to provide the necessary support to help victims seek justice. Demand for these services isn’t always at a constant rate, however, which can introduce some enlightening observations on how often different areas of the United States require legal assistance from a injury lawyer.
One state in particular paints a compelling picture of injury lawyer demand, and that state is Pennsylvania. According to Google Trends search data compiled by injury lawyer Cousin Benny, demand for injury lawyers in Pennsylvania is on the rise.
When ranked on a scale of 0-100, search data for injury lawyers in Pennsylvania reached a score of 69/100 between August 23 and September 3 of this year. This was an all-time high for the summer, with the previous highest score sitting at 63/100 between July 10-16. And in comparison to the rest of 2022, the search data score hovered between 30/100 and 40/100 for most of the year, hitting low points of 14/100 and 16/100 at different points in the summer months.
It begs the question, what has driven such a dramatic rise in injury lawyer searches during this time? Is it a statistical outlier for the state, and how does this data match up to the United States as a whole and Pennsylvania’s most populated metropolitan areas?
Cousin Benny has gathered data that could answer all of these questions and demonstrate the shifting needs for injury lawyers over the last few months.
National Demand Has Stayed Flat
To understand the gravity of Pennsylvania’s trending search data for injury lawyers, it’s helpful to compare it to national search data. Data for the U.S. as a whole has remained relatively flat for the majority of the year, with only two brief spikes at the beginning of the year and in March. This national data has also remained relatively low, consistently hitting scores of 30-35/100 for most of the year.
Compared to Pennsylvania’s search data for the year, it becomes clear that the rise in searches for injury lawyers is more indicative of a statewide trend rather than a nationwide one. Nationwide searches have in fact dropped in the time that they’ve been on the rise in Pennsylvania, hitting a score of 24/100, the second lowest for the country all year.
Philadelphia – Demand is Up
Taking a more granular approach, search data for some of Pennsylvania’s largest cities provide insight into the search data trend for the state as a whole. Starting with Pennsylvania’s most populated city, injury lawyer searches in Philadelphia have been up compared to previous weeks and months. In fact, the demand behind these searches is nearly identical to the state of Pennsylvania, both in terms of its scoring and the periods in which injury lawyer searches experienced spikes.
Philadelphia’s search score reached 72/100 between August 21-27, which is in stark contrast to previous scores ranging between 20-40/100. This was a high point for the city after months of primarily stable search trends, indicating an unknown change as the summer comes to a close.
Pittsburgh – Demand is Down
Shifting westward to Pittsburgh, there is a marked downturn in injury lawyer inquiries. Not only have searches recently declined to a score nearing 0-100, but the citywide scoring trend for most of the year fails to come close to that of Philadelphia. Most search periods don’t reach a score higher than 50/100, with the most recent spike in searches only hitting a score of 46/100 from July 3-9.
Other Pennsylvania Metro Areas
When analyzing data from some of Pennsylvania’s other metropolitan areas, a clearer image of injury lawyer demand in the state begins to take shape.
Harrisburg-Lancaster-Lebanon-York – Demand is Down
In the areas of Harrisburg, Lancaster, Lebanon, and York, search data conveys a decline in overall injury lawyer demand. Like Pittsburgh, the collective search scores for these towns are nowhere near as high as Philadelphia or the state average. The most recent search score reached only 23/100, which is down from the most recent high of 48/100.
Erie – Demand is Down
injury lawyer searches in Erie are much less consistent than in other regions. More often than not, there aren’t any searches for injury lawyers, but there are intermittent spikes. The most recent spike occurred from August 21-27, when the search score for injury lawyers reached 32/100.
Wilkes Barre-Scranton – Demand is Consistent
Searches in Wilkes Barre and Scranton show a slight deviation, in that their demand for injury lawyers is mostly consistent. Aside from a large search increase at the end of July, the search score for this area hovered around 20-30/100 for most of the year. This is less indicative of the growing search trend for the whole state, but it does demonstrate that less populated areas can maintain a regular search pattern.
Johnstown-Altoona – Demand is Up
Looking at the data for Johnstown and Altoona, there is a marked change compared to other Pennsylvania metropolitan areas. Google search data shows that demand for injury lawyers is up compared to previous points in the year, although that rise has been mostly sporadic. After several weeks of 0/100 search scores, scores jumped to about 50/100 multiple times throughout the summer. These searches still aren’t at the same level as Philadelphia, but they show how there has been a growth in injury lawyer demand in some areas.
Takeaway: Philadelphia Leads Growth in Demand for Injury Lawyers in Pennsylvania
The main takeaway from this data is that Philadelphia leads Pennsylvania in the growth of injury lawyer searchers. Given its status as the most populated city in the state, the data from Philadelphia skews the statewide data but nonetheless conveys how there has been a marked increase in injury lawyer inquiries overall. It remains to be seen if this trend will continue and if demand for injury lawyers will grow through the rest of the year.
